A mid-west county that included the state capitol had been working on the passage of a transit/transportation ballot measure. The leadership of the campaign was insular and moving in a direction many advocates thought would spell doom for the passage of the measure on election day. We were asked to provide a two-day workshop for the advocates to develop and execute a transit education campaign to take to the residents of the county.
The highlight of the workshop was an exercise assessing their assets and skills which could be used in building the transit education campaign. The 30+ advocates noted what they and their organizations could contribute to the education campaign – time, staff, meeting space, contacts, spokespeople, money. As the advocates added their assets and skills on lists around the room, the power of the advocates emerged. The wealth of “donations” stunned all in the room. And the most stunning was the money pledged for an education campaign. The work to educate the citizens of the benefits of transit and the plan was a success. The end of the story – they won!